We humans only do things for two reasons, ever- avoidance of pain or pursuit of pleasure. So if we are not taking action it is because we see the action as painful. I dislike deadlines and procrastination. I see waiting till the last minute as painful. I ask the question “what will this cost me later if I do not take action now?” That helps a lot. What action are you avoiding now? What’s the present perceived pain? What does the future pain look like?

