Alright, folks, it’s Dr. Bill Goodman here, firing up the #NOFAILUREZONE with the kind of energy that’ll jolt you out of your chair and into action! I’m diving deep into what drives us—those moving-toward values that light up your soul and the moving-away-from values that you’re ready to ditch for good. I’ve scoured my own blog at drbillabq.com to lay out what’s fueling your dreams and what’s holding you back. Let’s break it down with my signature straight talk, then I’ll give you two paragraphs of real-deal wisdom to get you moving toward the life you’re meant to live. No excuses, no fluff—just the truth.
First up, “Movement and Patterns” lays it out clear: moving-toward values like love and success are your jet fuel, while moving-away-from stuff like fear and despair is like dragging a ball and chain. Then there’s “Identity Crisis,” where I challenge you to pick the values that make you who you want to be and leave the old, disempowering junk behind. I end it with my classic closer: “Are you willing?” That’s the spark to get you off the sidelines. These posts are where the rubber meets the road.

Moving-Toward Values
These are the things that get me fired up and should do the same for you—the values that pull you toward a life that’s big, bold, and true to who you are. Here’s what I’m talking about:
– Love
– Success
– Freedom
– Intimacy
– Security
– Adventure
– Power
– Passion
– Comfort
– Health
– Connection
– Self-trust
– Living your purpose
Moving-Away-From Values
These are the anchors weighing you down, the states you’re done with if you’re serious about stepping into the #NOFAILUREZONE. Here’s what we’re leaving in the dust:
– Fear
– Pain
– Depression
– Despair
– Poverty
– Overwhelm
– Insecurity
– Rejection
– Failure
– Loneliness
Let’s Talk About It
When I talk about moving-toward values, I’m talking about the fire in your gut that says, “This is who I’m meant to be!” Love, success, freedom—these aren’t just words; they’re the North Star for your life. In my coaching, I’ve seen folks transform when they focus on what lights them up. Take health: choosing that green smoothie over a donut isn’t just about your body; it’s about claiming the energy to chase your dreams. Or connection: picking up the phone to call a friend, even when it feels awkward, builds the kind of trust in yourself that fuels bigger wins. In my post “The Phantom Future,” I talk about how nailing those small, near-term goals—like hitting the gym or making that call—gives you the guts to go for the big stuff. It’s simple: decide what you’re moving toward, take action, and watch your confidence soar. You ready to step up?
Now, let’s flip it. Moving-away-from values like fear, despair, or poverty can keep you stuck, running from what you don’t want instead of building what you do. I’ve seen it too many times: someone claws their way out of poverty, but once the pressure’s off, they stall out. Why? Because dodging pain doesn’t give you a roadmap for joy. In “Movement and Patterns,” I break it down: focusing on what you’re escaping—like jumping back from a speeding bus—might save you in the moment, but it won’t carry you forward. You’ve got to shift gears, pick those moving-toward values, and start creating, not just reacting. That’s the #NOFAILUREZONE way: ditch the baggage, claim your power, and move boldly toward the life you’re built for. So, I’ll ask you again—are you willing?

